Email marketing automation in simple language

Hello friends, we warmly welcome you! In this article, we are going to understand Email Marketing Automation in an easy language and precise way. After reading this article completely, you will understand what is Email Marketing Automation? Apart from this, you will also get answers to all your small and big questions related to email marketing automation.

What is Email Marketing Automation?

Email marketing automation is a strategy in which marketers send triggered or timed promotional emails to their mailing list customers. It allows online marketers to send personalized (special person only) messages to potential customers and customers on a regular basis or when certain conditions are met.

Email marketing automation aims to turn promotional campaigns into a fully automated process.

How does email marketing automation help?

Email automation saves marketers the time and repeated effort of creating and sending new emails each time a customer shows interest in a brand, such as

• A customer leaves a cart,
• A company initiates a sale,

Just like that and moreover, studies have shown that using marketing automation software increases the number of leads by 80% and conversions by 77% so it can be very beneficial for you.

Create Segmented Mailing Lists

Your business can use email marketing automation to build highly fragmented mailing lists.

Marketers can segment their lists based on data from customer activities and customer relationship management systems (complete history of purchases, last purchases, lead phases, etc.).

Convert leads into customers

According to studies, over 60% of customers prefer email as their method of contact, making it the ideal tool for lead nurturing. Email automation enables marketers to nurture the leads they need to convert effectively through their sales funnel. This ensures that they avoid the time-consuming task of manually sending marketing emails.

Maintain contact with existing and potential customers.

Email marketing automation provides click-through data to online marketers, allowing them to identify which assets or links in their emails elicit positive responses.

Using this data, marketers can optimize the effectiveness of messages in your email to avoid complaints, create positive brand impressions, and reduce the number of unsubscribes and bounces.

In the end, this photo clearly shows that marketers are able to maintain high levels of engagement with both prospects and customers.

increase efficiency

Online marketers can save a lot of time and repeat by automating repetitive CRM tasks with email automation.

Activities they can automate include:

• Storage and tracking of customer data,
• Determining your customers' interest level and buying intent using lead scoring,
• Re-establish contact with inactive leads and
• Calculating Return on Investment (ROI).

increase participation

Marketers can use email automation to send relevant, personalized and timely messages to their customers. As a result, marketers increase customer engagement with their brand.